Joss
AI Explorer
A journey of digital creativity
Hi, I’m Joss López. Welcome to my generative AI showreel—a realm where art and technology merge in unexpected, magical ways. Imagine stepping into an epic game of Magic: The Gathering, where every move sparks creative brilliance. Scroll down to dive into my latest AI-driven projects and experiments.
About my journey
I’ve spent over a decade immersed in multimedia design and creative direction, constantly pushing the limits of what art and technology can do together. My passion for innovation led me to generative AI, a field where I merge my design expertise with state-of-the-art AI tools. From studying with Founderz to leading masterclasses and training at La Liga AI Stars, my journey is all about evolving creatively.
Some of my video projects
Below you’ll find a selection of my video projects that showcase my experiments and explorations in generative AI. Each piece is a visual narrative that captures the dynamic fusion of art and technology in motion.
Mirrors
A spot created with Kling 1, designed to raise awareness about the importance of leading by example.
Happy Halloween
Using HailuoAI, I’ve created this fun and short Halloween greeting with a unique and special aesthetic.
Mystic Shoes Ad Concept
Thanks to the power of Freepik Mystic and Kling, I’ve created this spot. Plus, I made a series of videos explaining in detail how I did everything.
A Dark Holy Week
Even though it’s an old video, I still love the mood and emotions it conveys. Created with Runway, it opens up endless aesthetic possibilities.
But there’s so much more.
I don’t just create digital art; I offer a fresh perspective on the fusion of art and technology. Whether through engaging YouTube tutorials or innovative collaborations, I leverage generative AI to craft experiences that challenge the status quo. My work is dedicated to exploring the endless creative possibilities at the intersection of design and artificial intelligence.
New visual styles
As a digital partner and artist, exploring new visual styles is not just an add-on—it’s a core part of my creative identity. I constantly push the boundaries of design by experimenting with emerging aesthetics and reimagining conventional visuals. Venturing into these uncharted creative territories fuels my passion for innovation and continually reshapes who I am as a creator.
Aetherial, the crown jewel
I was one of the few selected partners chosen to start contributing styles to the Freepik community. Aetherial is a special, cinematic style, defined by deep blue and gold tones. A style where you can feel the contrast between shadow and skin.
Obsidian Vibes, the shiny black
An avant-garde exploration redefining fashion. Bold, glossy blacks and stark whites, striking makeup, intense shadows, and raw expressiveness. Portraits from another world. If I’m being honest, I’m in love with this style.
Bluestav Klimt, a blue tribute
It’s not all about photography—this is my homage to Gustav Klimt’s style, but through my own lens. His brushstrokes, my colors. His expressiveness, my way of understanding space. Pure storytelling.
And video
In one, I talk about Aetherial, and the other, «Sacred,» is an exploration of religious figures through my Obsidian Vibes style.
As you know, #Aetherial is now on @freepik , and I feel incredibly grateful. Now, I’ve brought it to life in motion with this video.
— Joss López (@jossslopez) February 6, 2025
There is something fascinating about chasing the intangible. The way light bends, the way mist dances, the way a thought lingers before vanishing.… pic.twitter.com/ZtMxNvhEbM
Look, maybe they’ll send me to hell for this… but damn, it looks good. 🔥
— Joss López (@jossslopez) February 2, 2025
I'm making a video with my #ObsidianVibes LoRA on @Freepik. Something between sacred and avant-garde, between divine and editorial.
A little aesthetic experiment. 🧵👇 pic.twitter.com/0U8a9DXf46
And this is me.
Yeah, I know—I can be a bit intense sometimes. But the truth is, I’m truly passionate about what I do. I strive for more than just creating; I aim to connect. Any act of creation that doesn’t seek empathy feels empty to me, and I believe this is a core part of my identity.
Tools I’ve worked with and created tutorials for.
Image
Midjourney
Freepik
Recraft
Luma Dream Machine
Leonardo.ai
Video
Kling
HailuoAI
RunwayML
Luma
Freepik
Sound
Suno
Udio
Freepik
Contact
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- Responsable de los datos: José Luis López
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